Managed Doing Business As (DBA) Services

We handle your DBA project from conception through maintenance. We navigate registration requirements across state lines, check name availability, prepare and file DBA registrations, track renewals, and prepare and file renewals.

  • Access to a compliance specialist who consults with you on your project
  • Complete document preparation, filing, and follow-up with government agencies through approval
  • Full transparency of your project status and renewal tracking via the new DBA List feature in our software
- Rated 4.2/5 by 143 clients on Google

Contact Us
A businessman overlooking the city in his office

New Jersey DBA / Fictitious Name / Trade Name Registrations

Registration requirements for New Jersey business entities

Business entities that plan to use a name other than their legal business name may need to register an assumed name. Assumed name registration can take place at the state, local, or state and local levels of government. State specific registration information is available below.

New Jersey Fictitious Name Registrations

New Jersey Alternate Name Registration

Is registration mandatory?

Filing an alternate name registration is required for any person or entity intending to conduct business under an assumed name.

County Level Filing:

Sole-proprietorships and partnerships register for a trade name at the county level, but other entities register with the division of revenue.

Does registration prevent others from using the name I choose?

Registration of an alternate name does not by itself confer ownership rights.

Agency:New Jersey Department of the Treasury

Initial Registration
Alternate Name

Form:

Form C-150G: Registration of Alternate Name

Filing Method:

Mail, fax, or online.

Agency Fee:

$50 + $2.50 credit card fee

Is registration mandatory?:

Filing an alternate name registration is required for any person or entity intending to conduct business under an assumed name.

County Level Filing:

Sole-proprietorships and partnerships register for a trade name at the county level, but other entities register with the division of revenue.

Does registration prevent others from using the name I choose?:

Registration of an alternate name does not by itself confer ownership rights.

Notes:
  • There are no statutory provisions on the use of alternate names by limited liability partnerships.
  • Publication of registration is not required in New Jersey.

Registration Renewal
Renewal of Registration of Alternate Name

Form:

Form C-150R: Renewal of Registration of Alternate Name

Filing Method:

Mail, fax, or online.

Agency Fee:

$25 for business corporations or $50 for all other entities + $2.50 credit card fee

Due:

Due by the date of registration every 5 years.