Wisconsin Department of Transportation - Dealers and Agents Section

Please Note

We are a service company that can help you file with the Wisconsin Department of Transportation - Dealers and Agents Section. We are not associated with this nor any other government agency. We offer paid services and software to help you file. You are not required to purchase our service to file - you may file directly with this agency without using our service.

Contact Information

Mailing address:
P.O. Box 7909
Madison, WI 53707

Phone: (608) 266-1425

Web: Home
Email: dealerlicensingunit@dot.wi.gov

Licenses

We track the following licenses with the Wisconsin Department of Transportation - Dealers and Agents Section in order to provide compliance services to our clients. As a client, you see this and other Compliance Core™ data in License Manager in-line with your licenses.

A laptop placed on a desk with our License Manager software on display

Wisconsin Motor Vehicle Salesperson License

Agency:	Wisconsin Department of Transportation - Dealers and Agents Section
Foreign Qualification is Prerequisite:	No
Exam Required?	Yes
Registered Agent (Special Agency) Required?	No

Initial Registration

More Details

Form:	Salesperson/Representative License Application MV 2184
Instructions:	Fill out and complete the application Take the completed form and fee(s) to a DMV customer service center to take the required exam
Filing Method:	In-person at DMV customer service center
Agency Fee:	$9 or $13 depending on the associated dealers current license expiration date $5 exam fee
Notes:	Employing Wisconsin-licensed dealer must fill out and sign the bottom portion of the application.

Renewal Not Required

Not required

Salesperson license renewals are completed by the employing dealer. Both the salesperson and their employing dealer's license will expire on the same day.

Wisconsin Retail Motor Vehicle Dealer License

Agency:	Wisconsin Department of Transportation - Dealers and Agents Section
Eligible Entity Types:	Corporations Limited Liability Companies Partnerships Associations Sole Proprietorships
Foreign Qualification is Prerequisite:	Yes
Bond Requirements:	$50,000 Surety Bond or Irrevocable Letter of Credit
Registered Agent (Special Agency) Required?	No
Qualifying Individual Requirements:	All dealerships are required to have at least one Wisconsin-licensed Salesperson

Initial Registration

More Details

Form:	Motor Vehicle Dealer Two Year License Application MV2186
Instructions:	You must print and mail 2 copies of the license application form MV2186
Filing Method:	Mail
Agency Fee:	Fees due to the Registration Fee Trust: $40 license fee $40 branch license fee, if applicable $2 sublot license fee, if applicable $8 salesperson license fee (if not licensed in the last 5 years an exam is required and this fee will be paid at the time of the exam in addition to a $5 exam fee) $150 dealer plate fee for the first two dealer plates (required) $10 for each additional dealer plate Fees due to the Wisconsin Department of Financial Institutions (select only ONE): $20 if dealer plans to operate on a cash-only basis for the next two years of operations $100 if the dealership originates retail installment contracts and/or consumer licenses and all contracts or leases originated were sold/transferred to another party OR some or all of the contracts were retained by our dealership $100 if the total amount of installment contracts and/or consumer leases originated and retained in the last 12 months was less than $100,000 A bill will be sent if the total amount of installment contracts and/or consumer leases originated and retained in the last 12 months was greater than $100,000
Original Ink:	Required
Required Attachments:	Entity/Owner Statement MV2844 One for every owner, officer, member, partner, manager, or shareholder Business Facilities Statement MV3180 Dealer Bond MV2511 or Irrevocable Letter of Credit MV1046 Lessor Bond MV2509, if applicable Motor Vehicle Service Dealer Agreement MV2085, if applicable Salesperson/Representative License Application MV2184 Franchise Agreement (new dealers only) Business Registration Documents filed with the WI Department of Financial Institutions or governing body of state where corporation was established Zoning/Local Permit Wisconsin Sales Tax Seller Permit

Registration Renewal

More Details

Form:	Forms will be mailed to the dealership by the Dealer and Agents Section and the Department of Financial Institutions approximately 2 months prior to the expiration of your license. All dealer plates, salesperson licenses, etc. will expire on the same day.
Filing Method:	Mail
Agency Fee:	Fees due to the Registration Fee Trust: $40 license fee $40 branch license fee, if applicable $2 sublot license fee, if applicable $8 salesperson license fee $150 dealer plate fee for the first two dealer plates (required) $10 for each additional dealer plate Fees due to the Wisconsin Department of Financial Institutions (select only ONE): $20 if dealer plans to operate on a cash-only basis for the next two years of operations $100 if the dealership originates retail installment contracts and/or consumer licenses and all contracts or leases originated were sold/transferred to another party OR some or all of the contracts were retained by our dealership $100 if the total amount of installment contracts and/or consumer leases originated and retained in the last 12 months was less than $100,000 A bill will be sent if the total amount of installment contracts and/or consumer leases originated and retained in the last 12 months was greater than $100,000
Due:	Biennially by the last day of the odd-numbered month closest to the original date of issuance
Original Ink:	Required
Notes:	If you do not wish to renew a salesperson listed on the renewal form simply cross out the name and do not send a renewal fee.